The longest-running live daytime TV show in Britain
The most popular daytime show on British TV
ITV1 is the biggest commercial channel in the slot (10:00-12:29, Mon-Fri)
One of the most streamed programmes on ITVX, with over 51M streams in 2024
This Morning won the 2024 Christmas Day slot for a fifth year in a row.
17 National Television Awards
5 TRIC Awards
6 TV Choice Awards
6 TV Quick Awards
2 TV Times Awards
BAFTA Special Award
Over 13 million followers
Over 2 billion video views in 2024
Over 35 million weekly video views
Reach more than 22 million unique accounts every week
Someone interacts with This Morning content every half a second
The only daytime show with its own app
Multi-award winning:
Digiday ‘Digital Product of the Year’ for the This Morning App
The Drum ‘Product or Service Launch on Mobile’
Wicked besties Hattie and Karis - Over 21M on TikTok
Harrison Ford & Alison Hammond - Over 20M on YouTube
Alison comforts Billy Bob Thornton - Over 7.2M on Instagram
Alison’s naughty question to Ryan Gosling - Over 6M on TikTok
Bridgerton's Nicola Coughlan and Luke Newton Sizzling Reveal - Over 4.7M on TikTok
Original Social Content
Cher
Ben Stiller
Mark Hamill
Idris Elba
Stephen Graham
Demi Moore
Jeff Goldblum
Nile Rodgers
Tom Holland
Steve Carell
Ryan Reynolds & Hugh Jackman
Pink
‘We love working with This Morning! They offer exceptional author care from briefing chat onwards. We always see a big uptick on book sales which we can monitor using the Amazon bestseller ranking. A recent example was Philippa Perry’s book THE BOOK YOU WANT EVERYONE YOU LOVE TO READ which was at no. 1 in movers and shakers following her appearance.’
Laura Brooke, Publicity Director, Penguin Random House
‘This Morning is a brilliant show for our artists. Not only do you get the benefit of the huge mainstream live TV audience, but their social accounts are super collaborative and really travel. We’ve seen huge benefit to our music campaigns from everyone from Take That, Jess Glynne and Niall Horan creating massive awareness and chart reactions.’
Flossie Easthope, Head Of Visual Media + Podcasts, Universal Music
'This Morning is a brilliant show for our authors. Not only do they look after them with care, smiles and experience, but the time on air itself is so enjoyable and valuable. Good times reign. And they are valuable because we see fantastic reaction in sales, impact, audience reach. Everyone from commercial authors like Lynda La Plante to showbiz figures, it is fantastic.'
Nikki Mander
PR consultant, former Campaigns Director Bonnier
‘We love working with the team at ITV This Morning, and frequently see spikes in sales and visits to the website following a product being featured on the show, often within minutes of the item airing!’
Lakeland
Rochelle Humes
Josie Gibson
Craig Doyle
Sian Welby
Entertainment
Jo Sheinman, Head of Showbiz | jo.sheinman@itv.com
Liz Pippet-Warner, Showbiz Producer | liz.pippet-warner@itv.com
Matt Clayden, Showbiz Producer | matthew.clayden@itv.com
News/Human Interest:
Daisy Price, News Editor | daisy.price@itv.com